A Sri Lanka Tourism Promotion event, comprising a Media Networking Session, a B2B Roadshow, and a Tour Operators Networking Evening, was held in Dhaka, Bangladesh, in April. 

According to the High Commission of Sri Lanka in Dhaka, the event from 05–06 April 2026 was organized by the Sri Lanka Tourism Promotion Bureau (SLTPB) in close collaboration with the High Commission of Sri Lanka in Dhaka, and took place at the Le Méridien Dhaka.

The initiative brought together key stakeholders from the tourism industries of Sri Lanka and Bangladesh, reinforcing strong professional linkages and opening new avenues for enhanced tourism cooperation between the two friendly nations.

The Media Networking Session, held on 05 April 2026, provided a dynamic platform for engagement among print, electronic, and digital media professionals from both countries. The session facilitated meaningful dialogue between media representatives, tourism authorities, and industry stakeholders. The media continues to play a pivotal role in supporting tourism promotion efforts, advancing responsible and sustainable tourism practices, and highlighting emerging business and investment opportunities within the tourism sectors of Sri Lanka and Bangladesh, the High Commission of Sri Lanka in Dhaka, said in a statement.

The B2B Roadshow and Tour Operators Networking Evening, held on 06 April 2026, brought together leading tour operators, travel agents, and key industry stakeholders from both countries in an engaging and collaborative setting. The event provided a platform to further strengthen strategic partnerships, promote joint tourism initiatives, and encourage sustained B2B engagement, with the aim of significantly enhancing two-way tourist flows between Sri Lanka and Bangladesh.

The High Commission noted that tour operators and travel agents play a vital role as the essential bridge between destinations and travelers. They shape destination perceptions, curate attractive travel experiences, and ensure seamless travel facilitation. Their expertise enables the promotion of diverse tourism segments, including leisure travel, MICE tourism, wellness tourism, cultural tourism, and emerging health tourism opportunities. In addition, they play a key role in facilitating group travel, corporate exchanges, and business-related visits, thereby contributing to broader economic and tourism linkages.

Sri Lanka and Bangladesh share long-standing cordial relations, grounded in common cultural values, historical ties, and expanding economic cooperation. Tourism has emerged as a vibrant and strategic sector, further strengthening these ties by bringing the people of both countries closer while generating mutual economic benefits.

Sri Lanka is increasingly recognized as a preferred destination among Bangladeshi travellers for both leisure and business purposes, and has become one of the important source markets for Sri Lanka’s tourism industry. In 2025, over 59,000 Bangladeshi visitors travelled to Sri Lanka, reflecting the country’s strong reputation as a welcoming, safe, and attractive destination, the statement said.

The High Commission of Sri Lanka went on to note that, nevertheless, significant untapped potential remains to further expand two-way tourism flows between Sri Lanka and Bangladesh. With enhanced air connectivity, improved accessibility, and strengthened collaboration among tourism stakeholders, new opportunities can be unlocked not only in tourism but also in trade, investment, and broader economic cooperation between the two countries.

The Sri Lanka Tourism Promotion Bureau, SriLankan Airlines, FitsAir, along with tour operators and travel agents from both Sri Lanka and Bangladesh, as well as the Tour Operators Association of Bangladesh (TOAB) and the Bangladesh Outbound Tour Operators Association (BOTOA), participated in this landmark tourism promotional event in Dhaka as key industry partners and stakeholders. (Newswire)

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