Indian Actor Deepika Padukone has set a new record on Instagram with a promotional reel that has become the most-viewed video on the platform, registering over 1.9 billion views.
The reel, posted on June 9 as part of a paid partnership with hotel chain Hilton, has surpassed all previous viewership records on Instagram.
The video is part of Hilton’s global campaign titled “It Matters Where You Stay,” in which Padukone serves as a brand ambassador.
The reel achieved this milestone in less than two months, overtaking content from other high-profile personalities, including Hardik Pandya and Cristiano Ronaldo.
Prior to this, the most-watched reels included Pandya’s BGMI partnership video at 1.6 billion views and a promotional video for a smartphone at 1.4 billion.
Watch : https://www.instagram.com/reel/DKqjE_yyQ_-/?igsh=cGJiZjZlMjd1OXhl (The Hindu)
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